Take a minute to imagine you work in the procurement and product division of supermarket giant Sainsbury’s. You walk into your quarterly sales review to hear that one product has outperformed projected sales targets by 300 per cent.
The product in question? It’s the range of vegan cheeses launched in store last year.
Shock overwhelms you: you fall off your chair, abruptly broken out of your meeting-induced slumber. Your business brain kicks in and you start frantically planning how to make more vegan products available in Sainsbury’s as soon as possible.
That’s right people: the age of veganism has dawned.
Like the tide crashing into the shore, it’s an unstoppable force. Because guess what: it’s not just Sainsbury’s experiencing this overwhelming financial success.
Just this week Italian restaurant chain Zizzi announced that sales of its vegan products have increased by a massive 150 per cent. Look at Devon-based business Tideford Organics – after 20 years of trading bosses decided a total vegan revamp was in order. The result is better product performance than ever before.
In unstable political times, the era of ‘alternative facts’, Donald Trump, and hard isolationist Brexit, the success of vegan businesses is a beacon of hope for the UK economy.
Along with Judy Nadel, I am one of the founders of Vevolution – a vegan events and tech start-up. As part of my job, I regularly speak to entrepreneurs who are launching exciting vegan businesses that start turning profits almost instantly.
Restaurants likes of Temple of Hackney, Club Mexicana, Mooshies and What The Pitta are almost always at full capacity.
Cem Yildiz Co-Founder of vegan kebab shop What The Pitta recently told me: “Most of our customers tend to have become vegan in the last 12 months and a lot of that is thanks to the awareness raised on social media or Netflix, whether that’s piss taking memes, or hard hitting documentaries.